I’m a Ph.D. candidate in Fashion Business at The Hong Kong Polytechnic University. My research examines how digital innovation—such as immersive commerce and phygital goods— affects how fashion consumers engage with brands and co-create value. I also research entrepreneurship education, with a focus on the role of universities in supporting female founders.

Before academia, I worked in technology at Adobe, a Shanghai-based ESG start-up, and as the founder of an e-commerce sourcing company.

I currently teach courses in fashion entrepreneurship, communication, and digital marketing, where I focus on bridging research and real-world practice to prepare students for success in the global fashion industry.